The Dictionary for Modern Growth
Modern service businesses run on more than just hard work; they run on systems. But the language of automation—APIs, CRMs, A2P compliance—can be confusing.
At Attuned Automation, we believe you shouldn’t need a computer science degree to grow your business in Portland. We created this glossary to demystify the key terms, tools, and strategies we use to help local pros scale their capacity.
Click on any term below to learn exactly how we implement it to generate revenue.
Core Growth Strategies
Database Reactivation The most effective way to generate immediate revenue without spending money on ads. This strategy re-engages dormant leads and past customers using automated SMS and email workflows to fill your calendar instantly. Read the full definition →
Lead Nurturing Stop losing 97% of your leads because they aren’t ready to buy today. Lead nurturing is the automated system of consistent follow-up that keeps your business top-of-mind for months until the prospect is ready to hire you. Read the full definition →
Reputation Management Your Google Review count is your most valuable digital asset. This system automates the request and collection of 5-star reviews immediately after a job is complete, boosting your local SEO and trust factor. Read the full definition →
The Toolkit (Software & Tech)
Unified Inbox Eliminate “tab fatigue” and missed messages. A Unified Inbox combines SMS, Email, Facebook Messenger, Instagram DMs, and Google Chat into a single stream so you can manage every conversation from one screen. Read the full definition →
A2P 10DLC Compliance The “Driver’s License” for business texting. This is the mandatory registration system for businesses sending text messages to US phone numbers, ensuring your texts are delivered and not blocked as spam by carriers. Read the full definition →
Key Features
AI Receptionist The employee who never sleeps. An intelligent automated responder capable of holding natural text conversations, answering complex questions, qualifying leads, and booking appointments 24/7. Read the full definition →
Missed Call Text Back The safety net for your phone lines. This feature instantly detects when you miss a call and sends a text (“Sorry I missed you…”) to the caller, capturing the lead before they dial your competitor. Read the full definition →
Confused by the jargon? We can help.
You don’t need to learn the vocabulary to get the results. We handle the technical side so you can focus on the job site. Book Your Strategy Call today!