What is Database Reactivation? | Automation Glossary

Q: Is Database Reactivation spam?

No. These are contacts who have previously opted-in. We strictly adhere to compliance laws and include opt-out options.

Q: How often should I run a reactivation campaign?

We recommend running this quarterly (every 90 days) to re-engage leads who fell through the cracks.

The Definition

Database Reactivation is a business automation strategy that re-engages dormant leads, past customers, and cold contacts using targeted SMS and email workflows. Unlike cold outreach, this process leverages a company’s existing CRM data to generate immediate appointments and revenue without spending money on new advertising.

Why It Matters for Service Businesses

For most service businesses in the Pacific Northwest—whether you are a contractor, auto shop, or med spa—your “gold mine” is often buried in your old spreadsheets or customer lists.

Many business owners focus entirely on getting new leads (which is expensive), while ignoring the hundreds of people who have already contacted them in the past. Database Reactivation lowers your Customer Acquisition Cost (CAC) to near zero because you have already paid to acquire these contacts.

How the Process Works

A typical Database Reactivation campaign follows a simple, automated structure designed to filter interest:

List Segmentation: We identify a group of contacts in your CRM who haven’t purchased in the last 6-12 months.
The “Irresistible Offer”: We craft a specific, high-value offer (e.g., “$50 off your Spring Clean-up” or “Free Brake Check with Oil Change”).
The Automated Outreach: Using platforms like GoHighLevel (GHL), we send a personalized text message (SMS) and email sequence to this list.
The “Hand-Raiser” Response: When a customer replies “Yes,” the automation instantly captures the conversation and routes it to your Unified Inbox or books the appointment automatically.

Common Use Cases in Portland & The PNW

Because of the distinct seasons in Oregon, Database Reactivation is highly effective for timing-based offers:

Roofing Contractors: “It’s raining again in Portland! Is your roof ready? Reply ‘ROOF’ for a free inspection.”
Auto Repair: “It has been 6 months since your last service. Reply ‘BOOK’ to grab a spot this week.”
Med Spas & Salons: “We have 3 openings left this Friday. Want to snag one?”

The “Attuned” Approach

At Attuned Automation, we do not just send a blast message. We build Smart Reactivation Workflows that protect your brand reputation:

A2P 10DLC Compliance: We ensure your business is registered so your texts are delivered and not marked as spam.
Sentiment Analysis: Our automation reads the reply. If a customer says “Stop,” the system unsubscribes them immediately. If they say “Yes,” it books them.
Drip Mode: We send messages in small batches so your front desk does not get overwhelmed with 50 calls at once.

Frequently Asked Questions

Is Database Reactivation spam? No. These are contacts who have previously opted-in or done business with you. We strictly adhere to compliance laws and always include an option for them to opt-out.

How often should I run a reactivation campaign? We recommend running this quarterly (every 90 days) to sweep up leads who fell through the cracks during the busy season.

See also: Missed Call Text Back and AI Receptionist

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