Back to Business Automation Glossary
The Definition
Lead Nurturing is the automated process of building relationships with potential customers who are not yet ready to buy. Through a consistent sequence of educational emails, text messages, and helpful content, you keep your business “top-of-mind” until the prospect is ready to make a purchasing decision.
The “Ghosting” Problem
For most Portland contractors and service providers, the sales process is broken. You pay for a lead, you call them once, they don’t answer, and you move on.
The Reality:
- Only 3% of your market is ready to buy right now.
- The other 97% are just researching.
- The average sale happens after the 5th to 12th contact.
If you stop following up after one or two tries, you are leaving 90% of your revenue on the table. Lead Nurturing fixes this by automating those 5–12 follow-ups so you don’t have to do it manually.
How It Works in the Real World
Imagine a homeowner requests a quote for a new deck but says, “I’m just looking for next summer.”
- The Amateur Approach: You say “Okay,” hang up, and forget about them. Six months later, they hire someone else.
- The Lead Nurture Approach: You tag them as “Long Term Lead” in your system.
- Day 1: They get a “Nice to meet you” text.
- Week 2: They get an email: “Top 5 Deck Materials for Oregon Rain.”
- Month 2: They get a case study of a job you just finished in Beaverton.
- Month 6: The system automatically texts them: “Hey, spring is coming up. Still thinking about that deck?”
You didn’t type a single word. The system did the work. The client hires you because you were the only one who stayed in touch.
The “Attuned” Approach
At Attuned Automation, we believe nurturing should be helpful, not annoying. We don’t send spammy “Just checking in” messages.
We build Value-Based Nurture Sequences:
- Multi-Channel: We mix SMS (for quick updates) with Email (for educational content) so you don’t overwhelm them on one channel.
- Logic-Based: If they book an appointment, the nurture sequence stops automatically. We never awkwardly ask a client to “book a call” after they have already hired you.
- Local Context: We help you write content that matters to PNW clients (e.g., prepping for the rainy season, local regulations, energy savings).
Frequently Asked Questions
Is this going to annoy my leads? Not if it’s done right. We space messages out (e.g., once every 3 weeks) and focus on providing value rather than hard-selling. Plus, every message has a clear “Unsubscribe” link.
How long should a nurture sequence last? It depends on your sales cycle. For a roof or home remodel, we often build 12-month sequences. For a car detailer, a 30-day sequence is usually enough.
Can I jump in personally? Always. When a lead replies to an automated email, the conversation stops “bot mode” and alerts you instantly so you can take over.
Stop Ghosting Your Future Customers
Most of your leads will buy eventually. The question is whether they will buy from you or the competitor who kept following up. Let’s build a nurture machine that ensures you are the only name they remember.